I just recently became vegetarian last October and I came across this product and loved it! I usually hate fake meats because they have a weird flavor or texture but this one is very good. It's not too fake or too meat-like, which is a good thing to me because then it would freak me out a little bit haha. I usually cook diced potatoes o'brien style and then toss in the soy chorizo. It's delicious like that but i like to also wrap it in a tortilla and make myself an easy vegetarian breakfast burrito!