Sometimes when the grocery store doesn't sell the plain 0% FAGE yogurt in the big tub, I buy this instead. I always put honey, fruits, granola, chia seeds or cacao nibs when I eat the plain FAGE 0% for breakfast. But with this small container, the honey already comes with it, so I just add some toppings for crunch. Eating it by itself is also delicious as well. Great for in the go.