The smell is that of clean sheets dried outside on a breezy, sunny day. It's one of the few air/fabric refreshers I'm not allergic to. 5 stars! I am trying to figure out how to describe the smell. It reminds me of the immediate scent of fresh laundry. The scent is a very crisp smell that does not seem either overly masculine or feminine in my opinion. The other thing that comes to mind when I think of the scent is the smell of baby when they are fresh from a bath. But smell clean in a different way, a more lightly way. I have never seen this scent in the store and took a chance on buying based on the reviews here on Influenster, and I am very glad that I did. On Amazon, you can put it on your subscribe and save list!