This is a true easy to use, no smudge, tubing mascara. I have used the purple, blue/purple, black, and brown shades. It feels lightweight and does not weigh down my lashes. It holds a curl and lengthens. They are true to the color you see in the tube and provide good color coverage. I had black lashes and the brown makes my eye look softer! The purple and blue/purple do show up even on dark lashes and are a fun pop of color. Colored ones can look more “normal” and can be built up to be intense! It stays wet long enough for you to layer and separate before it dries down. It washes off with warm water so easily!!! This is my favorite mascara!

The Half Magic Eyelectric Extreme Lengthening Mascara in the shade Urchin is a beautiful color that adds length to my lashes. What really got me is the ease of removal. This can be applied in layers if you want a clumpy look. Compared to what I was using prior this mascara doesn’t smudge in the heat. Tho it does flake off when putting water or miracellar on lashes. Which is nice when removing makeup before sleep as I’m not waking up to raccoon eyes from missed product.

The video kind of explains it lol but in summary I really liked it but more of a updated version of it now I am more exposed to allergies so this is basically my comfort mascara