This Ahava Extreme Radiance Lifting Mask is not a traditional clay mask where you see it on and it dries up and cracks. This formulation is creamy and silky without fragrance (mostly) but I’ll address that shortly. It stays on for 10 minutes then you rinse off. This is made to help firm and tone the skin while giving the appearance of lifted skin. Containing botanical extract from the Himalayan mountains and potent minerals from the Dead Sea, this is also vegan, alcohol/GMO/paraben free as well as being pregnancy safe. This also smooths and softens the face. I like the way my skin feels more firm after using this without feeling tight or dry. You can definitely feel a firmness to the skin. Getting back to the fragrance I mentioned above: even though there’s no noticeable scent as you squeeze it from the tube, as it sits on your face and dries, there’s almost a plastic-chemical scent that you’re aware of. It’s not off-putting but it’s there so something to be aware of if you’re super sensitive. If you’re over 40, this is a product that’s perfect to add to your regimen as a once or twice weekly treatment. This is available in a 2.5 oz. tube retailing for $49.00. You can find this on the brand website as well as other retailers where premium beauty products are sold.