I have fine, curly, ultra dry hair and it does NOT agree with the moderately hard water in my new town. While this isn’t formulated to treat mineral buildup, I find it helps clean and moisturize my hair better than anything else I’ve tried since living here. The smell is fine and not super strong, but above all else I’m just thankful it doesn’t accumulate buildup and still feels like it’s cleaning my hair. Excellent product for textured hair!

This shampoo smells amazing and makes my hair smooth at the same time. I’ve never had a shampoo that makes my hair feel so hydrated from the start!