Advanced, Chemical-Free Curl Control Non-chemical formulation will straighten and control even the curliest hair leaving it soft and movable, not tacky or stiff. Great for frizz control. We believe you deserve beautiful, healthy hair. We say yes to certified organic aloe as a base ingredient in most of our products. We use it because it s a natural revitalizer that contains important enzymes and essential amino acids that contribute to healthy hair and skin. We say not to artifical colors and fragrances but yet to pure essential oils for a true aromatherapy experience each time you use our products. Every day we strive to create products that are naturally derived and exceptional in their performance because we believe in products that do good things for your hair and for the planet too. Yours truly, Eufora Cru.