I've been using this whipped foam face wash for about a week now. I purchased it on Amazon, and it was really affordable. And like all of the Etude House products I've ordered, I received free samples with the product. The product comes out of the bottle in a foam, like the consistency of shaving cream, and is a luscious lathering face wash. You can also put a thin layer of the product on your face and leave on as a mask. I've tried the product both ways, and find that it leaves my skin feeling cleam and hydrated.