I love Etude House products, they are so cute & never fail to amuse. This hairband from Etude House is not only super cute but also has made my life so easy. I use it all the time while doing my skincare routine, putting on sheet masks, putting on makeup, washing my face before this my hair would trouble me all the time while I was doing all the above mentioned stuff. It's super soft & looks cute when you put it on. I am glad I came across this & ordered it from Amazon. Definitely recommend it & would like to buy more in similar or different but cute designs. I use to see this in k-beauty skincare & makeup routines & now I have one. Super happy to have it. It will also make for a great gift to your girlfriends.