My Estee Lauder Consultant demonstrated this creme blush to me as an alternative to power and, despite initial misgivings, I would not wear anything else now! It has a delightful creamy texture, which is easy to apply with fingertips, looks completely natural and lasts for ages. Colour choices are gorgeous and there's one to suit every complexion. On 'mature' skin, it glows far better than power. Give it a go - you won't look back!