"Pure Color Love Lipstick - Only at ULTA!There are no rules in Love.Color. Create. Customize. Fun, daring lip color with good-for-you ingredients that help smooth lips and renew moisture. In four fashion-forward finishes:Cremes, Chromes and Shimmers have a deliciously balmy texture.Mattes are bold, vibrant, rich and long-lasting, feel weightless. Keep that ""just applied"" look for hours.Mix, remix, create your look. There's so many ways to Love. - Pure Color Love Lipstick"