Estee lauder is a tried and true original cosmetics brand that rarely does wrong when it comes to the products that they release. This product feels so sensuous on the skin after washing it or when its very dry out or cold and dry i apply this in the morning before my makeup primer and let it sit for about 30 minutes amd that moisture is licked in all day. It provides more than just moisture though its so so many great vitamins and things that are good for aging skin. Im 32 and dermatologists say around 35 you should begin the anti aging regiment into your everyday routine. Well i started habing fine lines under my eyes and my forehead. Expression lines and makeup will settle in them . since i started using this, they seem to be depleting just a bit. I highly recommend their entire amti aging line.