I used a deluxe sample of Benefit's Gimme Brow for a while, and as it was starting to run low I began a search for a comparable drugstore dupe. I loved the product but $25 is out of my typical price range. I'm occasionally willing to shell out that much for a lip product but for everything else it's drugstore products for me. I came across this Essence brow gel at Target and it appeared to be super similar to the Benefit one, so I purchased it to try out. For the most part it's a decent dupe for Benefit, but not completely the same. I feel like I have to work a little more with this Essence gel and spend more time getting the same result. And the wand with this one is a little scratchy. But it shapes and fills in my brows exactly like the Gimme Brow does, so overall this was a winner. I only wish it came in more than two shades - the brunette was just a tad too dark for my liking but hopefully they'll expand the color range at some point. Otherwise a great bargain for three bucks.