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Essence Make Me Brow Eyebrow Gel Mascara
3 varieties available

Essence Make Me Brow Eyebrow Gel Mascara


4.4 out of 5 stars
  • 5 Stars60%
  • 4 Stars26%
  • 3 Stars9%
  • 2 Stars3%
  • 1 Star1%
4.41 / 5 based on 3,013 Reviews


Proud brows! The Essence Make Me Brow Eyebrow Gel Mascara has a tinted gel formula that contains tiny fibers to fill in gaps to create fuller, more defined eyebrows. The perfectly sized fiber brush shapes and tames to brow perfection. Not tested on animals.

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Top Questions See all 619 Q&A

  • Is this a true dupe for the Gimme Brow by Benefit?5 Answers
  • Does it really works??5 Answers
  • People keep saying it's comparable to the Benefit gimme b...6 Answers
Essence Make Me Brow Eyebrow Gel Mascara
Essence Make Me Brow Eyebrow Gel Mascara
Reviews (3013)
Q&A (172)
Media (257)
  • "I really like this eyebrow gel. It is a great filler for the eyebrows and super easy to use!" in 293 reviews
Andrea R.
Miami, FL
304 reviews
Beauty Junkie Expert Level 3
Review for: Browny Brows 02 more...
For the price you cannot beat this. This is so easy to use and definitely helps my brows look fuller and stay in place. I have no need to buy high-end brow product now.
Kelly t.
336 reviews
Beauty Junkie Expert Level 4
Review for: Blondy Brows 01 more...
I use to only use brow color pots or shadow to create my brow looks. Then I started using brow gel to keep the product and hair in place, however I have light eyebrows so I've always had difficulty drawing fake hairs toward the front of my brow. A friends recommended that I try a tinted brow mascara or brow gel. I still use the brow color pots or shadow on my brow but then I finish with this instead of a brow gel and let me tell you it is a game changer for brows! Defiantly if you have a hard time drawing on hairs or have light colored brows. This grabs onto my brow hairs and I usually brush my front hairs upward to give a fuller feathered look and this keeps them there all day. It's a brow color and gel all in one! For summer I even use this alone on my brows but I love fuller brows so I pair it with my brow color. Highly recommend this is amazing.
Linda L.
San Francisco, CA
219 reviews
Beauty Junkie Expert Level 4
I love this product! I was looking for a brow gel with a bit of tint so that I can use only that on no make-up days. Most brow gels are clear and/or give my brows a crispy feel, and while some people like that, I'm not a fan. I find that this gives a nice tint and doesn't add any extra crisp to my brows. I like to use this by itself or to finish off my brow routine (I'm currently using the It Cosmetics universal brow pencil to fill them in). I love that this product is small and compact. The brush is small and easy to use to apply product AND THE BEST PART - Essence does not test on animals or partner with any other company that does (at least as far as I know, and Google). I'm all for products that are great and are animal cruelty free <3 And for this price? You really can't complain. It's awesome. 
Shelby N.
Lakeland, FL
199 reviews
Beauty Junkie Expert Level 5
I bought Benefit's Gimme Brow previously and absolutely loved it. I was looking for a cheaper alternative when I ran out and found this! It is a great dupe and leaves you with fierce yet still natural looking brows. The product is cheap, easy to apply, and long lasting - an all around win!
The only thing you have to be careful of is how much product is on your spooly, my tube of Make Me Brow is still fairly new so there is a lot of product in there and if there's even just the slightest bit too much on there it's easy to get it places you don't mean to on your face. An easy fix just a slight inconvenience. Otherwise this is a great product! Can't beat it for $2.99
Allison B.
4 reviews
Review for: Soft Browny Brows 03 more...
This product is very affordable, you can purchase it at Ulta for three dollars. Although, the line only has three shades. I usually use this product after I fill in my brows. It allows my brows to stay in place all day and fills in any sparse areas.
Jessica L.
Kerman, CA
178 reviews
Beauty Junkie Expert Level 4
Review for: Blondy Brows 01 more...
I really love this brow gel and I have liked everything I've tried from Essence. I had gimme brow first and decided to pick this up because it was under $3 at Target. Definitely no way I could lose at that price. I have darkish blonde eyebrows and the color looks great. It gives me a fuller look to my brows and locks them into place. I can't stand it when one hair is out of place. This brow gel is also sold at Ulta and on the brands website.
Sam Z.
1 review
Review for: Browny Brows 02 more...
I love this stuff! I have this and the Glossier Boy Brow and I can definitely say that I love this Essence Brow Gel more than Boy Brow! This brow gel is definitely on the wetter side, which I don't mind because it actually makes my brows look super natural. The Glossier Boy Brow is actually quite thick an more dense, which is not bad, but I fell like Essence Brow Gel shapes it a bit more (because it's a wet formula, I have more wiggle room). Despite its wet formula, this stuff stays put ALL DAY! I first apply this on my brows as a foundation and then use Moody Sister's Eyebrow Pencil to fill in the ends and then go back with the brow gel and I have perfect, natural looking brows. Also, the price point cannot be beat! Will repurchase a backup. 
Jessica B.
263 reviews
Beauty Junkie Expert Level 4
Review for: Blondy Brows 01 more...
I've been making a huge effort to try more Essence products now that both my Ulta and Target carries their products. Up until this point, my only buys had been their holy effing grail eyeliners (seriously: buy) and because I was so impressed with the quality I did a bit of a haul.

First of all: drugstore brand eyebrow gel can be very complicated. A lot of misses and just a few hits. But Essence is definitely in the top ten when it comes to this one--I only wish they had a larger range of shades that could be better suited for my red hair.

That being said; yes, this is comparable to the highend brand you are thinking. Do I prefer it? Not-so much, but it is still a great money saver and starter product for those who are new to the eyebrow-stuff. You cannot say no to this price and if you are one of the lucky ones who have a match colour wise you should give it a try!
Emily L.
Escondido, CA
76 reviews
Beauty Junkie Expert Level 2
I got turned on to tinted brow gels from "Queen of the Fill" and I really loved that product. Unfortunately its $20 so I was hesitant to repurchase. I was searching for an alternative and came across this Essence gel and saw it had pretty good reviews. For $3, its totally worth giving a try. For me it does the job. Since I naturally have pretty full brows, I don't usually fill them in with a pencil or pomade, I just brush a little gel through them to darken them slightly and it fills them in the perfect amount. I will repurchase in the future!
Purple d.
Storrs, CT
107 reviews
Beauty Junkie Expert Level 4
A few weeks after I started using my Benefit Gimme Brow, I decided to try this one out. I wanted to save money because I used to use the Gimme Brow everyday. Thankfully, this product does the same job the Gimme Brow does! The main difference between the two products is the wand size (Gimme Brow has a smaller one than this). When you get used to this one though, the wand size won't even be a problem.
Bry T.
Sayville, NY
87 reviews
Is it worth it to buy this product ? I know that it isn't high end but is it good quality ?
Veniza J.
65 reviews
Where can I buy?
Tammie D.
Simi Valley, CA
8 reviews
I have very thin brows. How does this product work and will it fill in my brows while looking natural?
Amanda C.
Reserve, NM
152 reviews
Does this product compare to to the Benefit Cosmetics gel?
RoseGlow B.
14 reviews
I've got really black brows, if I wan to make them look lighter using makeup what should I do? Should I use the lightest colour in this brow gel and will that work?

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