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Essence Make Me Brow Eyebrow Gel Mascara
3 varieties available

Essence Make Me Brow Eyebrow Gel Mascara

BY ESSENCE #12 in Eyebrow Pencils, Gels & Powders

4.4 out of 5 stars
  • 5 Stars61%
  • 4 Stars26%
  • 3 Stars9%
  • 2 Stars3%
  • 1 Star1%
4.42 / 5 based on 2,750 Reviews

Product Description

Proud brows! The Essence Make Me Brow Eyebrow Gel Mascara has a tinted gel formula that contains tiny fibers to fill in gaps to create fuller, more defined eyebrows. The perfectly sized fiber brush shapes and tames to brow perfection. Not tested on animals.

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Top Questions See all 601 Q&A

  • Is this a true dupe for the Gimme Brow by Benefit?5 Answers
  • Does it really works??5 Answers
  • People keep saying it's comparable to the Benefit gimme b...5 Answers
Essence Make Me Brow Eyebrow Gel Mascara
Essence Make Me Brow Eyebrow Gel Mascara
Reviews (2750)
Q&A (170)
Media (240)
Buy on ULTA
REVIEWS
PRODUCT HIGHLIGHTS
  • "I really like this eyebrow gel. It is a great filler for the eyebrows and super easy to use!" in 293 reviews
Miss C.
27 reviews
Beauty Junkie Expert Level 3
Review for: Browny Brows 02 more...
Okay, this product seriously needs more attention! I absolutely love this product! And the price? It's unbeatable. This product has the perfect consistency. It allows you to layer the brow product on, without it looking "too much" and keeps brow hairs in place. Additionally, the tiny fibers in it help to give areas that have less brow hairs some help. The wand is also the perfect size. I typically will wipe off a little of the product tube, so I don't get too much product. I use this product everyday in two different ways. I apply this product for "no makeup-makeup" when I just want a very natural looking brow, but I still want some slight definition. You can't even tell you have product in your brows, which is how natural it looks! It makes such a difference though! The second way is when I use it after I fill in my brows, and it helps to soften the look when I fill them in. I would honestly recommend this product to anyone. If you are on the fence about trying it, I would seriously give it a try. I don't think you will regret it.
Melissa K.
Fountain Hill, PA
131 reviews
Beauty Junkie Expert Level 4
Review for: Browny Brows 02 more...
Ive not had much experience doing my eyebrows, as I mostly never do anything to my brows except put a dark brown eyeshadow to slightly fill in sparse areas (my go to is the dark brown matte eyeshadow from Makeup Revolution's "Pink Fizz" Chocolate Bar eyeshadow palette). I wanted to try something different in my makeup routine so I decided to pick up the Essence "Make Me Brow" at Ulta for only $2.99. I bought the darkest shade of the 3 colors they have to offer, "Browny Brows 02", which is the perfect shade match for my dark hair.

The way I typically like to use this product is by is by taking the small spoolie applicator and brushing off a little bit of the excess brow gel and then gently combing it through my eyebrows. This formula is very forgiving and easy to clean up if you make a mistake while applying. It does a great job of keeping the hairs in place and adding a little bit extra color and dimension. My brow hairs are still in place hours after application and wearing it all day in even in the humid summer weather. find it looks better on me when I pair it with a powder base (as mentioned above) but it applies and works just as well without any base product. It doesn't look perfect, but it is great to use if you have thicker brows and just need to keep the hairs in place, without need of a lot of extra coverage. 

if you are looking for a cheap brow gel that performs just as well as the high end competitors, then I definitely recommend trying this!!
Brookelynne T.
Clearfield, PA
216 reviews
Beauty Junkie Expert Level 5
Review for: Soft Browny Brows 03, Browny Brows 02 more...
Essence has blown my mind with the amazing high quality products they produce for such an amazingly affordable price!?!? This is yet again another home run for me from this amazing brand! And actually was the first product I tries from essence in generally considering Benefit has all my brow products on lock! Haha... But I cannot tell you how amazing this stuff is....keeps my brows looking defined full and in place all day and night! The formula of the brow gel is on point and so is the color...yes there is only a few to choose from but they are super universal! The spooly is perfect and absolutely the best size for defining and making your brows perfect....regardless if you use a products in combo with it or for a more natural day just brush this thru your brows for more definition and fuller brows! 100000% Dupe for benefit Gimme Brow for literally fractions and fractions of the price! I'm stocking up on this and have actually gave up my Benefit Gimme Brow because this is the best ever!!!! Yeah!!!!
Ruth M.
23 reviews
Beauty Junkie Expert Level 1
Review for: Soft Browny Brows 03 more...
I recently purchased this at ulta and I must say this has surpassed my expectations by far! I used to use Anastasia brow gel but not only does this one look better it also wears better! I’m super happy with this product have been using it daily along with their brow pencil which is equally as impressive. I wore it for the 4th of July look I did. It stayed on all day even tho we had a very hot and humid 4th of July here in Cali.
Beauty o.
Calabasas
3 reviews
Review for: Soft Browny Brows 03, Blondy Brows 01, Browny Brows 02 more...
This is a cruelty free great dupe for Benefit gimme brow. It comes in three shades and I wear the blonde and brown shades since it was so cheap I bought all three shades.
I use it alone for a natural more filled in look and on top of a brow pencil for a more glam look. It’s easy to apply quickly if I’m in a hurry.
I use a q tip to clean up any small areas if I go outside the line of my eyebrows a bit by accident.


I am wearing this in the photo I uploaded and I also used this product in a cruelty free Smokey blue eye makeup tutorial and it came out great.
Thanks for reading my review and have a great day.
Leah N.
St. Cloud
45 reviews
Beauty Junkie Expert Level 1
Review for: Browny Brows 02 more...
This is the only brow product that I use! I have darker, decently full brows and this defines them perfectly and with little effort. The color it adds is just enough to wake up your face and without darkening too much, and I find it lasts all day. The hold isn’t very strong, but I’m not looking for brow hairspray- just a bit of color, definition, and fluffing up. I also love the price point and the cruelty-free status! If you can pick this up in a bulk order of these from the Essence brand website during a sale, I’d recommend it even more. I love this so much and have about 5 backups right now!!
Abby B.
Charlottesvle, VA
184 reviews
Beauty Junkie Expert Level 3
Review for: Soft Browny Brows 03 more...
I’ve been wanting to try glossier boy brow for awhile but I couldn’t justify the price tag, especially since I’ve never used brow gel/mascara before. I picked this up after reading it’s a dupe and I for the most part enjoy it! It’s a much quicker way to do brows and doesn’t feel crunchy or anything. It doesn’t work as well as my other brow as it’s less full and I need to fill it to look normal. I would give five stars but I find the applicator sometimes gets lumps that I have to clean up.
Tara W.
Williamsburg
120 reviews
Beauty Junkie Expert Level 2
Review for: Soft Browny Brows 03 more...
I love to use this when I have a full face of makeup on! It’s very nice packaging and it doesn’t have a smell. It gives my eyebrows a nice color and fill in. I will be buying this product again! I do recommend this to you especially if you are like me and hate using a eyebrow pencil! Not to mention it’s VERY EASY to use! Essence Make Me Brow Eyebrow Gel Mascara
Kim T.
Corvallis, OR
88 reviews
Beauty Junkie Expert Level 2
Review for: Browny Brows 02 more...
I'm just going to start this off by saying this is my HOLY GRAIL brow product. I mostly use this product alone with no other brow product. No pencil, no pomade, no powder. This gel alone fills in my brows very nicely and it gives my brows a fuller look. The only time I use other brow products and put the time to fill in my brows is when I want a super sharp "instagram brow" look. Other than that, this does the trick even on heavy full glam makeup days. I've repurchased this product will continue to do so over and over and over.
Cristina T.
Orlando, FL
101 reviews
Beauty Junkie Expert Level 1
Review for: Browny Brows 02 more...
I like this brow gel. I quite like it. I just don't love it.
It is a dark enough color for me, although I would like it if they had an even darker shade. It holds my hair in place for most of the day, although towards the end of the day I can't tell that it is there anymore.
If I am only wearing my makeup for a few hours, I will likely turn to this. Otherwise, I will use something that lasts a little bit better.
It is really comfortable to wear, and so affordable. I would recommend to my other friends, granted that they had their shade.
Shelby M.
Tucson, AZ
60 reviews
Is this stuff any good? I've been on the hunt for singe great cheap eyebrow products.
Jessie S.
London, ON
343 reviews
I love how affordable these products are but wondering if this formula is good?! Does it work?!
Taylor U.
Newnan, GA
10 reviews
I've been looking for an easy way to fill in my brows instead of powder and a pencil. Does this really work and make brows fuller ??
Jenna B.
13 reviews
I have blonde eyebrows and I've been having trouble with other gels flaking or fading after several hours, then my brows look like a splotchy hot mess. Has anyone with lighter - blonde brows tried this product and had success? Also is it waterproof?
Yareli C.
Porterville, CA
55 reviews
How good is this Gel mascara?

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