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Essence Make Me Brow Eyebrow Gel Mascara
3 varieties available

Essence Make Me Brow Eyebrow Gel Mascara

BY ESSENCE #20 in Eyebrow Pencils, Gels & Powders

4.4 out of 5 stars
  • 5 Stars60%
  • 4 Stars26%
  • 3 Stars9%
  • 2 Stars3%
  • 1 Star1%
4.41 / 5 based on 2,971 Reviews


Proud brows! The Essence Make Me Brow Eyebrow Gel Mascara has a tinted gel formula that contains tiny fibers to fill in gaps to create fuller, more defined eyebrows. The perfectly sized fiber brush shapes and tames to brow perfection. Not tested on animals.

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Top Questions See all 615 Q&A

  • Is this a true dupe for the Gimme Brow by Benefit?5 Answers
  • Does it really works??5 Answers
  • People keep saying it's comparable to the Benefit gimme b...6 Answers
Essence Make Me Brow Eyebrow Gel Mascara
Essence Make Me Brow Eyebrow Gel Mascara
Reviews (2971)
Q&A (170)
Media (256)
  • "I really like this eyebrow gel. It is a great filler for the eyebrows and super easy to use!" in 293 reviews
Coll T.
31 reviews
Beauty Junkie Expert Level 3
Review for: Browny Brows 02 more...
Okay, this product seriously needs more attention! I absolutely love this product! And the price? It's unbeatable. This product has the perfect consistency. It allows you to layer the brow product on, without it looking "too much" and keeps brow hairs in place. Additionally, the tiny fibers in it help to give areas that have less brow hairs some help. The wand is also the perfect size. I typically will wipe off a little of the product tube, so I don't get too much product. I use this product everyday in two different ways. I apply this product for "no makeup-makeup" when I just want a very natural looking brow, but I still want some slight definition. You can't even tell you have product in your brows, which is how natural it looks! It makes such a difference though! The second way is when I use it after I fill in my brows, and it helps to soften the look when I fill them in. I would honestly recommend this product to anyone. If you are on the fence about trying it, I would seriously give it a try. I don't think you will regret it.
Melissa K.
Fountain Hill, PA
131 reviews
Beauty Junkie Expert Level 4
Review for: Browny Brows 02 more...
Ive not had much experience doing my eyebrows, as I mostly never do anything to my brows except put a dark brown eyeshadow to slightly fill in sparse areas (my go to is the dark brown matte eyeshadow from Makeup Revolution's "Pink Fizz" Chocolate Bar eyeshadow palette). I wanted to try something different in my makeup routine so I decided to pick up the Essence "Make Me Brow" at Ulta for only $2.99. I bought the darkest shade of the 3 colors they have to offer, "Browny Brows 02", which is the perfect shade match for my dark hair.

The way I typically like to use this product is by is by taking the small spoolie applicator and brushing off a little bit of the excess brow gel and then gently combing it through my eyebrows. This formula is very forgiving and easy to clean up if you make a mistake while applying. It does a great job of keeping the hairs in place and adding a little bit extra color and dimension. My brow hairs are still in place hours after application and wearing it all day in even in the humid summer weather. find it looks better on me when I pair it with a powder base (as mentioned above) but it applies and works just as well without any base product. It doesn't look perfect, but it is great to use if you have thicker brows and just need to keep the hairs in place, without need of a lot of extra coverage. 

if you are looking for a cheap brow gel that performs just as well as the high end competitors, then I definitely recommend trying this!!
Ruth M.
28 reviews
Beauty Junkie Expert Level 1
Review for: Soft Browny Brows 03 more...
I recently purchased this at ulta and I must say this has surpassed my expectations by far! I used to use Anastasia brow gel but not only does this one look better it also wears better! I’m super happy with this product have been using it daily along with their brow pencil which is equally as impressive. I wore it for the 4th of July look I did. It stayed on all day even tho we had a very hot and humid 4th of July here in Cali.
Alisha P.
San Francisco
2 reviews
Review for: Soft Browny Brows 03 more...
This is probably my favorite eyebrow gel (I use it as a dupe for the Benefit eyebrow gel. In my experience, it works the same for way less money. You can't beat $3!). I have very, very light eyebrow hair, so on "no makeup makeup days" I run a little of the tint through my eyebrows and it actually looks like I have eyebrow hair. I've had the same tube for a while and I use it very regularly, so you definitely get a lot of use out of it! My one issue with it is that once it dries, it does flake a bit. Like if I need to go back in to fix my eyebrows once the gel has set, I can get a tiny bit of flaky brown stuff on my cheek. It wipes away really easily and honestly, this happens to me with most eyebrow gels. 
Abby B.
Blacksburg, VA
211 reviews
Beauty Junkie Expert Level 3
Review for: Soft Browny Brows 03 more...
I’ve been wanting to try glossier boy brow for awhile but I couldn’t justify the price tag, especially since I’ve never used brow gel/mascara before. I picked this up after reading it’s a dupe and I for the most part enjoy it! It’s a much quicker way to do brows and doesn’t feel crunchy or anything. It doesn’t work as well as my other brow as it’s less full and I need to fill it to look normal. I would give five stars but I find the applicator sometimes gets lumps that I have to clean up.
Denise C.
61 reviews
Beauty Junkie Expert Level 1
Review for: Soft Browny Brows 03 more...
I love this for creating a quick brow look.

For the record, my brow look is subtle. I don’t like doing too much with my brows, personally. So if you’re going for a more natural look, this can be used alone.

It also compliments other products if you like using more than just one brow product. i usually pair this with a pencil.

I would not say this goes above and beyond to make my brows stay in place, it helps more with darkening and defining, but it’s nice for casual/ every day use. It’s also soooo inexpensive, it performs amazing especially for what you’re paying.
Tara W.
139 reviews
Beauty Junkie Expert Level 2
Review for: Soft Browny Brows 03 more...
I love to use this when I have a full face of makeup on! It’s very nice packaging and it doesn’t have a smell. It gives my eyebrows a nice color and fill in. I will be buying this product again! I do recommend this to you especially if you are like me and hate using a eyebrow pencil! Not to mention it’s VERY EASY to use! Essence Make Me Brow Eyebrow Gel Mascara
Kim T.
Corvallis, OR
88 reviews
Beauty Junkie Expert Level 2
Review for: Browny Brows 02 more...
I'm just going to start this off by saying this is my HOLY GRAIL brow product. I mostly use this product alone with no other brow product. No pencil, no pomade, no powder. This gel alone fills in my brows very nicely and it gives my brows a fuller look. The only time I use other brow products and put the time to fill in my brows is when I want a super sharp "instagram brow" look. Other than that, this does the trick even on heavy full glam makeup days. I've repurchased this product will continue to do so over and over and over.
Jessica B.
Dale City, VA
213 reviews
Beauty Junkie Expert Level 4
Review for: Browny Brows 02 more...
LOVE this product! I use this brow gel on a daily basis and it does exactly what I need. Adds some extra thickness with it’s tint, has little fibers that help make them look fuller, and my brows stay in place all day long. One thing that I love about this gel is that it doesn’t make my forehead feel tight because of how strong the hold is, it’s just what I need for daily use. If I’m expecting to have a long night ahead of me, I will use a more uncomfortable brow gel that makes them feel hard, but I appreciate that this one doesn’t. Also, the price is so right! Definitely try this out if you haven’t before!
Emily O.
Big Rapids, MI
57 reviews
Beauty Junkie Expert Level 1
Review for: Browny Brows 02 more...
For the price, I have not found a better gel. This is so great. The color is perfect for me. While people say this is a gimmie brow dupe, I don't think it is exactly a dupe. There are small fibers in the gimmie brow, and this is more of just a gel. I find that I can just use this product and be set for brows, it is pigmented enough and fills in all my sparse areas. I will say though, the brush could use a bit of improvement. It can apply too much product if you are not careful, so just be aware of that. 
Holly T.
15 reviews
I've heard this is a dupe for benefit gimme brow. Is it similar?
Cynthia A.
3 reviews
I've been looking for a good brow product does this product leave your brows oily ?
Victoria W.
11 reviews
Is it useful if you have fuller brows?
Andrea E.
United States
44 reviews
People keep saying it's comparable to the Benefit gimme brow. Would you guys agree??
Yobana M.
221 reviews
I've heard good things about this product, does it stay for a while or does it smear off easily ?

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Essence Make Me Brow Eyebrow Gel Mascara
Essence Make Me Brow Eyebrow Gel Mascara