Pricey for shampoo unquestioningly. But good. Received sample bottle for our boys from our salon and they requested it. We now have 1 in the shower and an extra under the sink. Our 2 sons like it. They dont like anything 3 in 1. Their hair looks AMAZING when they use it! To tell you honestly, I'm a fan! Great product in my opinion. My oldest sons hair always looked chrisp and thos conditions it nicely. I've never felt it so soft!!