MMMmmmmm this tea is delicious and wonderful and I love it very very much. Rooibos(red tea) is naturally decaffeinated which is excellent for those of us who have quit caffeine. It has the prettiest dark red color which turns orange with the addition of milk. It is very smooth and tastes almost floral, but not in a gross way and I have no particular flower in mind. I can assure you that if you give it a try you will at least not hate it. If anything, it will have to grow on you. I haven't noticed mine getting bitter from steeping too long. This is because it has a very low level of tannin. Red tea has just as many special benefits as green tea. Equal Exchange Rooibos tea. is fair trade certified, organic, and supports small farmers. The only downside to this delicious beverage is learning how to pronounce it.