Honestly, it's just like a normal lip balm to me. It's got shea butter which is why it's so smooth but that isn't so unique. But it's relatively inexpensive sometimes...I found a large pack at Costco and I'm pretty happy with it. The flavors are the most appealing to me! :)
I honestly think it depends on the flavor. None the less the brand is amazing but I mostly love the Sweet mint flavor. I feel like that flavor works the best and you can tell it is actually working.That's what I want a lip balm to make me feel like I would repurchase it. And yes I would recommend the brand and the sweet mint lip balm!
I agree the flavor actually makes a difference! I've purchased the lemon one and the passion fruit one and didn't like them. Mostly bc of the flavor/scent. The feel and texture though is awesome! I personally love Burt's bees...but eos is a bit smoothr. Recently I bought The pomegranate eos and I fell in love!