Why take fish oil It provides benefits you can rely on with peace of mind. With a quality fish oil supplement, you can get all the benefits of omega-3 fatty acids from fresh fish, without potential exposure to mercury and other heavy metals. Omega-3s are important - but often missing - in the American diet. The omega-3s in fish oil support heart, brain and joint health, plus support healthy cholesterol levels already within the normal range. Why take Liquid Eskimo-3 Liquid Eskimo-3 is safe, effective, and proven. Up to 10 times more stable than 4 leading U.S. fish oil products* It has been the subject of more than 120 scientific reports. Liquid Eskimo-3 is eco-friendly. Eskimo-3 fish oil is obtained only from non-endangered species of fish. These Omega-3 fish are harvested from the cold waters of the north Pacific in areas not subjected to over-fishing. Eskimo-3 - unlike many other fish oil products - has the natural ratio of EPA and DHA. Other products have artificially concentrated amounts of EPA and DHA, which makes them unstable and can cause them to go rancid.