Why use 'reduced CoQ10'? Because supplementing with standard CoQ10 may not be enough. Some people have a tough time converting CoQ10 to its active, reduced form. By upplementing with reduced CoQ10, you can more easily support cellular energy and overall health. CoQ10 is converted by the body to its active form, QH - an essential step in the production of cellular energy. However, the conversion rate of CoQ10 to QH tends to decline with age. Why take activ Life Q10™? Proven bioavailability - your body can use it faster and easier ActivLife Q10 has been demonstrated to increase plasma levels of total CoQ10 up to 62%.Up to 8 times the absorption of other CoQ10s. Proven 2.5 times improvement in energy and stamina. ActivLife Q10™ is a breakthrough - a stabilized form of reduced CoQ10 Until now, reduced Q10 wasn't stable in supplemental form. ActivLife Q10™ uses patented processing that prevents oxidation and ensures a stable supplement.