It smells divine! Though the most important thing is the results, right? The serum has thick-ish pink gel-like texture, applies to the skin easily and dries quickly. I used it both morning and night, and quite a lot of times I used only the serum at night (I did apply face cream on top of the serum in the mornings). My skin is normal-dry, a bit sensitive, but this serum didn't irritate it, and gave enough moisture even without layering it with additional skincare products. I didn't see any obvious changes in my skin, but I enjoyed using the serum, and I was happy with the moisture it gave my skin. Would I buy it again? Yes!