It is.. I love the lips gloss (or lip plush). it gives shine and softness to my lips. What I love the most though is the eye primer. My eye makeup stays there the whole day (unless I rub my eye of course lol)
Honestly, it really is! Make sure to hit up a sale where you get something free or a smaller palate goes on sale! The concealer is awesome, the blush, lip palate and eyeshadows are amazing! Mascara, eh...drugstore is better! Hope this helps!!