Yes, they believe in quality, and affordability. yes some things are kinda pricey but in the long run they last much longer and you get a lot more product than other brands. I trust this brand completely, its very artistic and real
Yes. It was founded by Michelle Phan who started out as a vlogger on YouTube. She is a really sweet girl who really wants her fans an subscribers to have the best quality makeup, and to feel beautiful about themselves.