I've tried Em's eye shadows, waterliners, and lipstick. The eyeshadows were just ok, not anything special (I'm an Urban Decay and Lorac eyeshadow kind of girl), the lipstick was a great shade, high quality, applied easily, and long lasting. The waterliner, though was my absolute favorite! I have 3 shades of the Em waterliner, and all of them are very easy to apply, last forever, and have fantastic pigmentation. These are my favorite non-calligraphy-pen style eyeliners ever.