This is one of my all-time favorite drugstore lipstick formulations. It's not completely matte - in fact, it has a bit of a shine to it and isn't transfer-proof. I don't mind this because I normally find completely matte lipsticks to be too drying. It is, however, quite comfortable on the lips and last a pretty long time. They are VERY pigmented with just one swipe, and I love how the slim shape makes it easy to apply with precision.
A note about the colors: They don't apply on me EXACTLY how they appear on the computer swatches or on their caps. I tried the shade Wine, which I thought would be a merlot, berry color, but it actually leaned quite red on me. A veeery slightly pinkish red, but definitely not dark or berry. I also tried Tea Rose, which I thought would be a cool-toned nude pink, but it was actually more nude than mauve. I'm fine with both colors, but just know the shades are not exactly what you think!
Bonus Tip: The end of the tube pops off and there's a sharpener inside! Just in case your crayon tip dulls down and you want a sharper point. I personally don't use it because the pencil is twist-up anyway and I don't like wasting product, but if you like a really pointy end or want to use this as a lipliner, the sharpener is always there as an option.