It doesn't last all that long, but it's a product that I don't mind touching up from time to time. The color payoff for such a cheap price makes it worth the occasional touch up, which is why I like it so well.
This is one of my favorite lip products because it is a long-wear gloss. It is a little stiky, but that adds to its longevity. I've purchased many lip products at all price ranges and I kid you not, this is by-far one of my faves. Hope this helps!