Elf is a widely loved cosmetic company, because they make good quality products at extremely affordable prices. Some products are hit and miss, but there is very little risk since the price is so low. I purchased this Elf liquid eyeliner for $1.00. I don't use liquid eyeliner often since I have difficulty getting it even. I do like this product, the consistency is a little watery, but it is very opaque. The very thin, flexible brush makes it easy to apply a thin or thick line depending on how you angle it. The formula isn't completely smudge proof but it has a great wear time and doesn't try to slide down your face. Overall amazing for the price. Elf does make some other, much better liquid eyeliner and auto liner products.