I have the wine color and it's not as deep as I thought but it is a great shade, It's last for a few hours longer then a normal lip stick. I also keep using chapstick through the day cause my lips get dry.
If you have really light lips to begin with this will work for you. The applicator concept I like but felt that the color pay off wasn't as intense as advertised. If your going for bolder color stain and or have darker lips elf has a gel stain now that the berry color is the brightest. Their normal stain is buildable but remember to exfoliate first this will stain dead skin deeply leaving one looking like they just ate look aid. Normally not a preferred look.