I have two different shades of this lip stain and love it. The hubby hates when I kiss him wearing anything on my lips, whether chapstick, lipstick, or even a gloss, so this is a total win for me. It lasts most of the day, only needing a fresh application after I brush my teeth or if I happen to indulge in a popcicle or something. Otherwise, it stays and stays. The applicator is pretty stiff as other reviews mentioned, which takes some getting used to, but for the price and the quality, it can't be beat! This is my favorite summertime shade, with Berry Blush my wintertime go to. If you haven't already, it's worth the $1-$3 to try it out!