I currently have e.l.f.'s liquid eyeliner in black and I have purchased it a number of times prior. I continue to go back to this eyeliner because of the price and quality, granted that I do not frequently wear eyeliner, so I do not look to buy a more expensive one just to have it dry out from my infrequent usage. This eyeliner is a nice, deep black, but I will say that it does tend to fade off of your face as the day goes on. If I wanted to go out in the evening, I would have to apply another swipe of eyeliner on to ensure my makeup looked fresh and not faded.