I LOVE this product! I came across it randomly at TjMaxx one day for $1.99 after hearing so many people talking about the ABH brow pomades. I was afraid at first medium brown wouldn’t be dark enough for my hair but it works perfectly. I have only ever used this on my brows, I’ve never used it as eye liner so I can’t speak on how it works that way but for my brows I love it! I am on my second jar of this already this year and a little goes a long way! I use this with my favorite brow brush and it’s perfection. The brow cream itself is the perfect consistency, creamy but not to creamy to where it slides around all over your face. My brows will last all day until I wash them off; I have even actually fallen asleep with my brows on and them still be in good shape the next morning, just need a little touch up. This is the only pomade type brow product I have ever used and it’s very beginner friendly and easy to achieve beautiful looking brows! I definitely recommend this product to everyone who asks me for suggestions on brow products! It’s an extremely affordable product, I believe at Walmart and Target it is $4 but I’ve also found it at Dollar Tree for $1 and bought a back up. Don’t let the price fool you in to thinking it’s not a good product, it’s a hidden gem in the drugstore!

I actually purchased this from the dollar store 4 months ago and it hasn’t dry out and nor hit the bottom yet. In fact, I have used it everyday and more than half of the product is still there. I was expecting this to be a slight lighter because i got a medium brown but it is darker than I expected so I’m glad I didn’t go with the espresso shade. The only problem with this is that I have to go with a light hand because it is really pigmented and rich in color but I got used to it after a few trails and errors. I think it is a great dupe for the ABH and a fraction of the price. Would totally recommend this for someone who has thin brows like mine.

I am super into eyebrows when I do my make up,
and I love this stuff. Typically a pot lasts a good while, my first one
lasted for more than a year, and now I'm on my second pot. At first it's
super creamy so you have to be careful with it, but after it dries out a
little it is a lot easier to apply. I used this stuff at both of my
proms, and honestly almost everyday and it doesn't move. I ran my
fingers across my brows to show my mom how my eyebrows stay, and she was
blown away. I cannot say enough good things about this stuff... If you
are looking for a good pomade, Elf Cosmetics has this stuff down to an
art.

I picked this up as a last minute need it now eyeliner but oh my god has it quickly become a new favorite. The ease of application is incredible. I normally prefer the felt tip liners but this is somehow easier to me. Just having the brush seperate is a bother to me, whereas a felt tip you just put the cap on it and go. But the ease and beginner friendliness of this eyeliner is fantastic and worth the effort of keeping a separate tool for it. Buildable color, and versatility in that you can use it for your brows is another bonus. The price is nothing to laugh at either at a small $4. I highly recommend for anyone on a budget.

This product is absolutely my ride or die. I have very dark hair so most of the time I try to find brow products with grey-neutral undertones. I can possibly say that this is a dupe for the ABH dipbrow and the Benefit ka-brow, if anything it’s better. The Benefit ka-brow has a very warm undertone, while the ABH is good, but dries up too fast. For a $4 pomade which is creamy and pigmented, it is definitely worth a ride to the drugstore. 10/10 for my liking.

This brow cream is amazing! I had the Anastasia one and it’s amazing as well. I ran out and i went to walmart to get a temporary one so i grabbed the Elf brow product since it was cheap! I fell in love with the product! It’s just as good as a high end product! It’s smooth, doesn’t wear off and last allll day and night! The brown color is perfect! I recommend you to try it if you want to save money!e.l.f. Cosmetics Lock On Liner and Brow Cream

Great product for those who love drug store brands. Small sturdy packaging with abundance of product so it lasts a long time and is great for storage and travel. Formula is vibrant and smooth, very easy application. The only downfall is you may have to go over an area more than once to get desired darkness. Overall great product that lives up to its name! Long lasting wear as well and washes off best with water along with any facial cleanser/soap.

Literally my ride or die!!!! This is a drugstore must have! This product can double as an eyeliner and brow product which can be a great money saver. It has great staying power so you don't have to worry about it wearing off. Very easy to work with and blend able. It can dry up easy but that's easily fixable with oils or contact solution. This is a must have for all drugstore beauty lovers!!!!!e.l.f. Cosmetics Lock On Liner and Brow Cream

I recently discovered this product and it is my new holy grail. It is so amazing I don’t think I will ever pay more for something else! Prior to this product I didn’t do my eyebrows very much because I could not find anything that worked good with them but I came across this gem and it changed everything! It is so creamy and easy to apply and the color is perfect for my eyebrows. It stays on all day and drys so quickly that you don’t even have to set it with a powder! Did I mention it’s SUPER affordable!?

Just purchased this and love it! I usually use Elf's brow pencil, but was looking for something that allowed a little more precision. LOVE the brow pencil, but when it gets dull/flat, it can look like you took a marker to your eyebrow. Stays on really well and leaves clean lines! To get the best results, get a eyebrow brush - angled, small, and stiff, to get as precise as possible! Elf for the win, once again.