I bought this on a whim after having only ever used brow pencils and immediately discovered how much I needed pomade in my life. I always denied wanting them because I knew Anastasia was lowkey expensive but this pomade is really good. It's super creamy and I get a lot of use out of the amount of product in the little tub. It doesn't dry out quickly, it honestly hasn't dried out since I bought it. I played with my friends dip brow when we were doing each other's makeup and I didn't find it to be significantly better. They were practically the same product in my opinion. Except this brow cream was waaaay more affordable. I'd say the only thing that Anastasia has on Elf in this regard is that dip brow comes in more shades than this brow cream. However, I feel like that's only relevant if you're super super picky about the shade your brows are. I also used this as a liner and it was soooo lovely and easy to apply. I really recommend this.

I actually purchased this from the dollar store 4 months ago and it hasn’t dry out and nor hit the bottom yet. In fact, I have used it everyday and more than half of the product is still there. I was expecting this to be a slight lighter because i got a medium brown but it is darker than I expected so I’m glad I didn’t go with the espresso shade. The only problem with this is that I have to go with a light hand because it is really pigmented and rich in color but I got used to it after a few trails and errors. I think it is a great dupe for the ABH and a fraction of the price. Would totally recommend this for someone who has thin brows like mine.

I have been using this because I'm too poor for dipbrow and I found it at the dollar tree for a dollar. It is okay. It seems to go on well and looks good at first, but it tends to almost melt off throughout the day. It becomes much less precise and seems to kinda bleed some. My brows look sloppier as the day progresses. I feel like this can be somewhat patchy too. I have normal skin and do not get very sweaty. It's not my favorite, but it is definitely not the worst. I have been using it for awhile now. It is an okay substitute for dipbrow, but I would not call it a dupe. If you are ballin on a budget, I would recommend checking this out. That being said, dipbrow lasts forever and does work much better.

This is one of the greatest dupes that I've been using instead of my anastasia brow pomade it's totally worth it if you don't have the money to buy high brand brow products. It is very inexpensive and it's totally worth the few dollars you have to pay the formula is so very close to the anastasia formula it doesn't feel weurd on the eyebrows it's easy to put on and it doesn't clump up nor does it get hard. I would totally reccomend this product to anybody the color matches great to the natural eyebrow color, not expensive, and it's overall one of the greatest eyebrow products that i have used, i would totally buy again!

I am super into eyebrows when I do my make up,
and I love this stuff. Typically a pot lasts a good while, my first one
lasted for more than a year, and now I'm on my second pot. At first it's
super creamy so you have to be careful with it, but after it dries out a
little it is a lot easier to apply. I used this stuff at both of my
proms, and honestly almost everyday and it doesn't move. I ran my
fingers across my brows to show my mom how my eyebrows stay, and she was
blown away. I cannot say enough good things about this stuff... If you
are looking for a good pomade, Elf Cosmetics has this stuff down to an
art.

Love this brow cream. I use it with a small angled brush and my brows come out great every time! Also love how this formula stays on all day. Very affordable too, I buy it at target. The only complaint I have for this product is that it’s a very thick texture so I have to wipe off the brush after dipping it in and go in on my brows with a very light hand or else I get globs on my brows where it’s too dark and too much product, and since it stays on so well it is hard to get off without using makeup remover to fix the mistake. Love this product overall!

I had a hate love relationship with this product. At first I didn’t like it because I didn’t know how to apply it. I used this product first after using a eyeliner pencil for so long. My first time using it I put entirely too much on my brow brush and made a mess of my eyebrows. I felt defeated so I retreated back to my eyeliner pencil. I watched a couple of YouTube videos (actually I watched a lot) on how to apply the product. It really helped me because it gave me the encouragement to keep trying and I eventually got it.

Since I first started to shade in my brows I’d do it with pencil until I got curious on trying pomade. I saw this product in Walmart and it was a must to buy it and try it out especially because it’s super affordable. I could not make this up but I am I love with this brow cream, it’s my go to. I have dark eyebrow hair and I personally love the espresso one. I doubt I’ll ever buy a different brow cream. I definitely recommend this product. e.l.f. Cosmetics Lock On Liner and Brow Cream

This prow pomade is the best dupe for dipbrow that I have used. It glides on smoothly, pigmented, and makes your brows look bomb. It is ultra pigmented so it's important to apply it softly. It lasts fairly well but after 8 hours of wear it starts to fade. I find it lasts best if I add a light layer of urban decay primer potion in original (weird I know) I'm sure a brow gel would work as well. It's super cheap and comes with more product than dipbrow. An amazing deal. However there are not a lot of shades. I would strongly recommend if you can find your brow shade.

This pomade is the stuff! I believe that I got it at Walmart for $2 on sale. I’d never used a pomade before, and I was happy with the elf pomade. It matches by brows perfectly, it’s pigmented, and it doesn’t budge! What else can you ask for? There also seems to be a lot of product in it. I use this mostly to get a natural brow look, but I’m positive that you could build it up to get that “instagram brow.” All in all, it’s worth it, and I definitely recommend.