e.l.f. Cosmetics Hydrating Face Primer


4.0 out of 5 stars
  • 5 Stars47%
  • 4 Stars27%
  • 3 Stars15%
  • 2 Stars7%
  • 1 Star4%


The primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application. The formula is infused with grape, Vitamins A, C, & E to help boost complexion and hydrate your skin.

How To Use:

  1. Apply to clean skin prior to makeup application to prep skin.
  2. Use a small amount and blend evenly on your face.
  3. Allow to dry before applying makeup.


0.47 Fl.Oz. (14ml)

Dimethicone, Tridecyl Trimellitate, Dimethicon Crosspolymer, Vitis Vinifera (Grape) Seed Oil, Silica Dimethyl Silylate, Phenoxyethanol, Methylparaben, Ethylparaben, Butylparaben, Propylparaben, Isobutylparaben, Tocopheryl Acetate (Ve), Retinyl Palmitate (Va), Ascorbyl Dipalmate (Vc)

see more...

Top Questions See all 607 Q&A

e.l.f. Cosmetics Hydrating Face Primer
e.l.f. Cosmetics Hydrating Face Primer
Reviews (6,711)
Q&A (202)
Media (337)
  • "this is a good primer, but it is not hydrating. i have really dry skin so i thought this would help, but it hasn't at all. it lasts all day and feels good to apply. i'll use what i have left but i wouldn't repurchase. " in 848 reviews
  • "saw a lot of reviews on this product ans wanted to try it out for myself. i bought this a few days ago and ive been using ovee my noisturizee and undee my foundation and its such a great primer. i tried the other primers from e.l.f and i definetly recommend this if you hace dry skin, it is suuuuuper moisturizing and gives you a preery flawless finish 😍 also i never seen any dry spots on my skin while using this. i also noticed that if you have oily skin it doesn't stay oily in the parts that you are usually ,depending on the foundation and setting spray you use." in 789 reviews
Raquel V.
Corpus Christi
42 reviews
Beauty Junkie Expert Level 1
This claims to be hydrating but it is not. It has a silicone base and it just makes your make up slip around I would not recommend this to anyone and less you have oily skin. Not worth it when you can get a better primer from a different drug store company that works better than the stars this claims to be hydrating but it is not. It has a silicone base and it just makes your make up slip around I would not recommend this to anyone unless you have oily skin. Not worth it when you can get a better primer from a different drug store company that works better than this does.
Breezy B.
San Antonio , TX
27 reviews
Beauty Junkie Expert Level 1
Dry skin friends rejoice! This is the primer for you! I can see how if you are oily this is probably not the primer for you as it can leave you looking very slick. In the summer I tend you use much much less of this product because it can start to cause issues. I wouldn't say this primer extends the wear time of my makeup but it does bring life into my face that can sometimes be sucked out by my makeup. The hydrating primer (from what i am aware of) does not claim to be a pore filling primer but when i press it into my skin, ohhhhh baby it makes me look poreless and smooth! I knocked a star off because of the poor packaging issues. The packaging is very bulky compared to the small amount of product you get. It has a pump which is nice, but the container that the product is actually in sits within another large shell of plastic. The packaging when empty still has a lot of weight to it which is some false advertising when you first open it. It looks and feels as though you get a lot of product but the packaging accounts for 3/4th of the overall weight.
Lindsey K.
508 reviews
Beauty Junkie Expert Level 5
I was disappointed that this didn't work for me. It has a pleasant scent and applies very smoothly (almost like a creamy lotion). The bottle is really pretty and you get a lot of product for he money. But....

It left my face greasy feeling and looking, and seemed to just combine and smear with my liquid foundation which was not a good look. I would say that the product hydrates as promised but it really didn't have any staying power as a primer which was a major disappointment.

Perhaps this primer would be better suited for someone who uses a powder foundation, or who has dry skin.
Gina C.
East Hanover , NJ
85 reviews
Beauty Junkie Expert Level 1
It’s an ok primer, but the thing that makes me mad about this product is the amount of actual product in this container. Sure it was only $6, and it appears to be a descent amount, but if you actually deconstruct the bottle and take it apart, you would be surprised to learn that only about 1/8 of this bottle contains actual product. Yup. The majority of this jar is hollow. Go ahead, take apart this pump bottle and see for yourself. I ran out of this product within two months and I was only using it 2-3 times a week. Elf’s biggest scam. I’ll never buy this product again.
Tia F.
Rome, NY
217 reviews
Beauty Junkie Expert Level 3
Okay i love how smooth it makes my skin feel, it really plumps it up and hydrates it well. But i don’t feel it does a good job at making your makeup last longer which most primers do- however it is labeled as a hydrating primer so idk if makeup longevity was its purpose😂But one thing I’m super pissed about it how fast i ran through this product. Whenever i apply it to my face i only would use one pump. But i ran out so fast, like 2 weeks- why? Take the packaging apart and youd be pissed at how bad e.l.f played you. I love e.l.f don’t get me wrong but really man?😭
Tristin O.
N Smithfield, RI
125 reviews
Beauty Junkie Expert Level 3
This primer is super cheap but they kind of fool you with the packaging because you think you’re getting this full bottle of primer when in reality if you take it apart there’s another little compartment INSIDE that is half of the size of the actual bottle and that’s how much product you’re getting. The product itself isn’t phenomenal and I didn’t really see much of a difference. It feels very siliconey and I didn’t really like it. There’s plenty of drugstore primers you can purchase that won’t fool you with product amount and work much better.
S K.
45 reviews
Beauty Junkie Expert Level 1
If your pores are visible, but still on the smaller side, you may like this primer. It's not terrible, and for the price you're getting better quality than you'd normally expect at that price point. If your pores are on the larger side, this won't do too much for you.

The biggest drawback is the smell. It's a hot musty odour and it's rather strong when you first apply it, although it goes away reasonably fast. Not a terrible first primer for those on a budget.
Sheena P.
Louisa, KY
70 reviews
Beauty Junkie Expert Level 1
I bought this product a month ago used it every day i wore make up and i feel it made my face feel way to oily and now im dealing with breakouts even after ive stoped using it. Its been about a week of not using it and trying to get my face feeling soft and non oily its slowly going back .. this product would be great for someone with extreme dry skin but for normal to fairly dry skin it in my opinion will be an over kill and ull be left with oily skin instead of hydrated smooth skin
Jenna B.
Tuscaloosa, AL
21 reviews
Beauty Junkie Expert Level 1
This is the best face primer I have ever used. I do not have oily or dry skin but sometimes I can get dry patches of skin that I don’t even see until I put foundation on and it looks so bad. This primer completely erases any trace of those dry patches. My foundation and concealer look even better when I use this product first. It is very thick so you don’t need a whole bunch to cover your face. 10/10 would recommend. e.l.f. Cosmetics Hydrating Face Primer
Cassidy J.
Millbury, MA
34 reviews
Beauty Junkie Expert Level 1
This was always my go to face primer before I started buying more expensive type products. I still have this in my make up bag and will use it when I just want something quick and something to make me feel refreshed. It’s so cheap and works so amazing and that’s what I love about it. It is more on a soft side when it dries which some people like when it’s tacky. But I find it fine if you’re not applying much make up on top.
alyssa j.
9 reviews
What are your thoughts on this product? Buy or pass?
alexis F.
Fresno, CA
428 reviews
Does this primer leave your skin oily? My face is oily but with my acne medicine it sometimes leaves my face a little dry. Is this product worth?
Chelsey M.
New Victoria, NS
80 reviews
Does anybody else find this comes with almost no product ??
Madison G.
Warminster, PA
234 reviews
Does this product help make up stay on longer?
Leigh-anne E.
27 reviews
Does this product actually work ? My sensitive skin cant handle heavy stuff but I have the mua make up setting spray but it drips everywhere 😡

Sign up to join our community!

Influenster Cashback
We recorded your visit.
e.l.f. Cosmetics Hydrating Face Primer

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.