e.l.f. Cosmetics Hydrating Face Primer


4.0 out of 5 stars
  • 5 Stars47%
  • 4 Stars27%
  • 3 Stars15%
  • 2 Stars7%
  • 1 Star5%


The primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application. The formula is infused with grape, Vitamins A, C, & E to help boost complexion and hydrate your skin.

How To Use:

  1. Apply to clean skin prior to makeup application to prep skin.
  2. Use a small amount and blend evenly on your face.
  3. Allow to dry before applying makeup.


0.47 Fl.Oz. (14ml)

Dimethicone, Tridecyl Trimellitate, Dimethicon Crosspolymer, Vitis Vinifera (Grape) Seed Oil, Silica Dimethyl Silylate, Phenoxyethanol, Methylparaben, Ethylparaben, Butylparaben, Propylparaben, Isobutylparaben, Tocopheryl Acetate (Ve), Retinyl Palmitate (Va), Ascorbyl Dipalmate (Vc)

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Top Questions See all 683 Q&A

  • Produto muito bom1 Answers
  • what finish will this dive to a foundation and will this ...1 Answers
  • ive been getting into make up more now and I want the bes...4 Answers
e.l.f. Cosmetics Hydrating Face Primer
e.l.f. Cosmetics Hydrating Face Primer
Reviews (7,067)
Q&A (230)
Media (346)
  • "this is a good primer, but it is not hydrating. i have really dry skin so i thought this would help, but it hasn't at all. it lasts all day and feels good to apply. i'll use what i have left but i wouldn't repurchase. " in 848 reviews
  • "saw a lot of reviews on this product ans wanted to try it out for myself. i bought this a few days ago and ive been using ovee my noisturizee and undee my foundation and its such a great primer. i tried the other primers from e.l.f and i definetly recommend this if you hace dry skin, it is suuuuuper moisturizing and gives you a preery flawless finish 😍 also i never seen any dry spots on my skin while using this. i also noticed that if you have oily skin it doesn't stay oily in the parts that you are usually ,depending on the foundation and setting spray you use." in 789 reviews
💜☁Carmen🌟👻 L.
11 reviews
I want to love this product because I really feel like it’s hydrating but I have a really hard time with it. Sometimes I feel like no matter how much I wait when I put my foundation it just can’t settle properly. I feel like all my make up is just going to slide off lol I just feel like it’s too “silicony” for me...if you guys know what I mean
Snyder-Roberson T.
Columbus, OH
176 reviews
Beauty Junkie Expert Level 3
This is the best store bought brand hydrating face primer. It works great for my normal to combination skin. I use it after moisturizing and it preps my skin for the day. Keeping me from getting flaky and dry. Great value and price point. I will continue to buy this for as long as they make it. I would cry if they quit carrying it. 
Addison k.
25 reviews
My opinion of this product is that it is very oily and has a siliconey feel to it. I was looking for a kind of lotiony primer but i just found this elf one and decided to stick with it. So if you do not like oily or silicone primer then i would not recommend this primer. But it was a fairly sized product and for size wise i like it.
Cassie B.
Hanover, MD
100 reviews
Beauty Junkie Expert Level 2
Purchased at: Target
I really only use this product when I run out of my benefit primer. I have combination skin so it was my mistake using a hydrating primer, however, I’ve used this whole my skin was dry because I need hydration, and literally all of my foundation was melting off after a few hours. This did not help makeup stick for me, whatsoever.
Angelica S.
71 reviews
Beauty Junkie Expert Level 1
Let me just start by saying I'm new to makeup. So when I was looking for face primers I didn't know what to look for. This primer feels very oily and the smell isn't that pleasing. The application feels like it doesn't take and when I apply my makeup it looks very caked on as if it's not blending properly
Nevaeh M.
8 reviews
This primer is my favorite hydrating drug store primer. It leaves my skin looking all natural and feels very light. It makes my makeup last longer throughout the day and blends right into my skin. I would buy this product over and over again. You should definitely try it and see how it works for you
Raquel V.
Corpus Christi
42 reviews
Beauty Junkie Expert Level 1
This claims to be hydrating but it is not. It has a silicone base and it just makes your make up slip around I would not recommend this to anyone and less you have oily skin. Not worth it when you can get a better primer from a different drug store company that works better than the stars this claims to be hydrating but it is not. It has a silicone base and it just makes your make up slip around I would not recommend this to anyone unless you have oily skin. Not worth it when you can get a better primer from a different drug store company that works better than this does.
Cecilia B.
Baton Rouge, LA
108 reviews
Beauty Junkie Expert Level 3
I love elf and am never usually disappointed by anything they put out but I've been using it for a month now and honestly cannot tell if this primer actually does anything for me or not. It has a pump, which I like for easy dispensing but I feel like you should shake it around some first becausee its supposed to be hydrating but it just feels really oily/greasy. Also, it stinks like some sort of plastic-y smell. It was pretty affordable and it seems to be lasting me but it's not tacky like I'm looking for. Will continue to use and see if I notice any real difference or not.
Hunter L.
15 reviews
Purchased at: Walmart
I love this product! For someone who has combination skin that can change daily with the weather this is great! It keeps me hydrated in the winter when my skin gets flaky dry but also doesn’t leave me shiny in the summer time when I don’t need too much extra moisture
Sophia K.
Oakville, WA
45 reviews
Beauty Junkie Expert Level 1
Purchased at: Walmart
I was expecting this to be a hydrating, lotion type of primer. This feels a lot more like a heavy silicone primer, that is more pure filling than hydrating. Felt like the smashbox photo finish primer. Not a fan. Packaging with the pump is nice though.
alyssa j.
9 reviews
What are your thoughts on this product? Buy or pass?
alexis F.
Fresno, CA
428 reviews
Does this primer leave your skin oily? My face is oily but with my acne medicine it sometimes leaves my face a little dry. Is this product worth?
Chelsey M.
New Victoria, NS
80 reviews
Does anybody else find this comes with almost no product ??
Madison G.
Warminster, PA
234 reviews
Does this product help make up stay on longer?
Leigh-anne E.
27 reviews
Does this product actually work ? My sensitive skin cant handle heavy stuff but I have the mua make up setting spray but it drips everywhere 😡

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