For $2, this product cannot be beat! I've tried the Goof Proof brow pencil, not to mention a few other hyped up $10+ brow pencils, but I always come back to this because this gets the job DONE! I have sparse brows that always need filling in, so I use this to draw the general shape of my brows while using the tip to fill in any areas that seem sparse. Then, a few sweeps with the spoolie and I have an eyebrow look that looks natural yet defined, perfect for everyday. It's not the best texture, as the pencil does tend to pill up (or break off if you retract too much of the product out), but I can easily overlook that. The consistency is the perfect balance of waxy and soft, which allows it to blend into the eyebrows well without being too soft so that the strokes don't disappear when brushed with the spoolie. Overall, highly recommend, and for those who are skeptical, you're only out $2 if you're not a fan. There's nothing to lose!