The elf Custom Eyes eyeshadows and magnetic palette were the very first thing I ever bought from Elf when I was in college in the late 2000s. I bought them at Kmart when each of the eyeshadows were a dollar. I had the icy pink shade, the white shade, the black shade, the blue shade, and the gold shade. These were great one and done eyeshadows. The quality was very hit or miss depending on the batch and shade. I had three or four different Frosty pink eyeshadows and each had a completely different texture. However I kept buying these over and over again and was very sad when they were discontinued. I still have the magnetic compact which is great for travel with individual eyeshadow pans.