I think it's the same as with any lower prices beauty product compared to a high end brand.... It's better quality ingredients which will leave better results. These magnetic masks are more so about what they leave behind on the skin vs the whole magnetic aspect. So a more high end brand will have better, stronger and more effective ingredients left behind to condition the skin. Elf's magnetic mask has good ingredients that are healthy for the skin but something like Dr Brandt is going to have better ingredients. For $25 you can't beat the price to experience playing with the magnet.