Generally e.l.f. is inexpensive I'd guess anywhere between $10-20 and possibly less! If you are having a hard time matching your complexion, visit your local Ulta/Sephora or even inside Macy's at Mac. Any of their workers would be more than happy to experiment with you. Also, if you've got an Ulta I highly suggest going there. They've got a ton of options from inexpensive to a little pricier. Also, if you look at their NYX products they are priced similar to e.l.f. otherwise I believe you'll find e.l.f. at Walmart! Hope this helps.