I purchased this to replace my Elf blush brush, which had turned out to be a rough disappointment. I was debating between a Sigma brush or this one, and decided to give this one a try. I don't have any other Ecotools brushes, so I was excited to receive it. Right out of the package, you can feel the quality and craftsmanship. The synthetic brush is extremely soft and I haven't experienced any shedding. It also has no smell. The bamboo handle is sturdy and comfortable to hold. The tapered bristles make blush and bronzer application easy and flawless. You don't have to spend time blending out harsh lines that other brushes create. It picks up enough product and doesn't hold onto it, and it doesn't dig into your powder blushes and bronzers like other rough or flat ones do where they leave the loose powder on the top, you know what I mean? I hate that. I would highly recommend this brush. For the price, you really can't beat it, even just to try it out or add to your arsenal of brushes. I have already added a few more Ecotools brushes to my Wish List and can't wait to try them all!