Most stores, Walmart, Target ect, you only get 1% cash back unless they are running a special like on black Friday. But many of the higher end stores run much larger percentages. Yesterday I was able to get 8% back from Under Armour! My theory is that I am going to buy the items any way so you might as well get free money back! It is super easy to use and they will send you a check or deposit it to your paypal account.