Earthbath Oatmeal & Aloe Totally Natural Pet ShampooWe're proud to offer you the finest colloidal oatmeal and aloe vera shampoo available. With 3.5% colloidal oatmeal and loads of aloe vera, Earthbath specially formulated this Oatmeal & Aloe itch relief shampoo to address the needs of beloved pets with dry, itchy skin. Oatmeal and aloe vera are recommended by veterinarians to effectively combat skin irritation, promote healing, and re-moisturize sensitive, dry skin. This luxurious shampoo is all-natural, soap-free and pH-balanced to clean and deodorize safely and thoroughly, leaving your pet's coat and skin brilliantly clean, soft, plush and smelling better than ever before. All organic ingredients. 100% biodegradable and gentle on you and your pet. Contains no DEA, phosphates, enzymes, or synthetic dyes, and its fragrance comes from natural oils. Per veterinarians' orders, there are no soap or soap-like ingredients to strip pets' natural skin oils.