I've been looking for a beauty sponge to help with foundation application but I didn't want to pay the high price for a name brand Beauty Blender until I knew at least what kind of product id be getting and whether or not I actually liked using it for application. I came across this one at Kohls for $4 and thought the price was worth a try. So far I love the texture, it really makes foundation application a breeze. Its shape makes it easy to hold, and its tapered tip reaches corners and edges with ease. The only downside is that since I washed it, it seems to have shrunk some. I can't be 100% sure but I'm going to keep an eye out during the next wash to be sure. But so far, this has been a great buy.