I just bought this about 3 weeks ago. Someone complimented my skin and asked if I had foundation on. This little brush has been a difference maker! My skin has a nice glow now, and since this brush is the only new thing I've added to my routine I'm confident in giving it the credit. I don't have sensitive skin, but I hate the prickly feel of bristles on my skin... but this brush is soft to the touch and doesn't give me any weird sensations. I have found that it meets all of the claims it makes on the package, and I'm glad I got it.