All the Earth Balance products are yummy! Since I went vegan I have been using the Earth Balance products and I don't miss traditional butter at all! The Earth Balance butters spread and melt just as a traditional butter would. Whether your vegan or just want to eat better I recommend you try Earth Balance. All their products are vegan, including this one. And even if you're not Vegan it's better for you because since there's no animal products, it's cruelty free and cholesterol free!