I'm the cupcake lover among my friends, and I love to bake. While I often make my own frosting, sometimes churning a pound of confectioners sugar can get a little tedious, and on those days, this is the canned frosting I go for. Unless it's cream cheese-based, I pretty much will not use anything but Duncan Hines whipped frostings. The flavor is light, but rich, and is a consistency that's super easy to frost with. Plus, if you're one of those people who is easily nauseated by the sickly sweetness of frosting (like me) this one will most likely be on your safe list.