My mom has used Dryel since I can remember, so I make the cost efficient decision to purchase Dryel too. It has certainly saved me a significant amount of money by avoiding the dry cleaners. It is great for sweaters, men's dress shirts, or those special shirts that are dry clean only. I don't know if I would use it for anything extremely valuable or fancy, but it is great for those everyday items. I tell all my coworkers about Dryel and they had no idea it existed. Huge opportunity in targeting the working world better, especially those near big cities (where people don't want a large dry cleaning bill!).