Unbeatable Dry Idea Protection. Hypo-allergenic protection. Clinical level wetness protection. Silky smooth glide with vitamin E. Hypo-allergenic. 48 hour protection . Dry Idea AdvancedDry hypo-allergenic antiperspirant provides clinical level wetness protection, and goes on dry. This high performance formula gives 48 hour odor protection, while being non-irritating and fragrance free.