Dr. Brown's Options Bottle Gift Set is Exclusive at Target and offers an over $60 value! Introducing Dr. Brown's Options: The market's first convertible bottle that can be used with or without the vent system. The new vent system is designed to grow with baby, and we recommend using this system to experience all the health benefits of our bottle. It helps reduce feeding problems, helps digestion and helps preserve vitamins. Some moms and dads find removing the vent a convenient option as their baby's feeding becomes more developed. The nipple venting creates a paced flow, and provides a feeding experience similar to most nipple-vented bottles. Options bottles fit most breast pumps, and are Bpa-free and made in the USA. The Power Of Choice This innovative bottle effectively and efficiently covers all parents' needs. Dr. Brown's Options grows with the needs of your baby and offers healthy benefits whether your little one is experiencing feeding challenges or not. Options gives you the power of choice. With The Vent, Benefits Include: Helps Reduce Feeding Problems Our bottles are known for reducing colic, spit-up, burping, and gas. Moms and dads prefer Dr. Brown's because they can help alleviate feeding issues for baby. It's yet another way we help babies experience happy feeding. Proven To Help Preserve Bottle Milk Nutrients Vitamins C, A, and E are critical for health in infancy. The Dr. Brown's vent system reduces air bubble oxidation to help preserve bottle milk nutrients. This is important because vitamins and lipids are fragile, and susceptible to nutrient loss. Vacuum Free Feeding Helps Digestion Good digestion is essential for babies, particularly newborns. The vent eliminates vacuum pressure in the bottle, so baby can feed at will, even as a newborn. Fully-Vented Bottle Design Closest to breastfeeding. The vent also prevents nipple collapse, so baby can feed comfortably, like breastfeeding. Internal Vent System And Silicone Nipple Work Together Controlled flow so babies feed at their own pace. The internal vent and silicone nipple are highly engineered to provide a consistent milk flow. Some Parents Find Removing The Vent A Convenient Option When They: Have A Baby Whose Feeding Becomes More Developed Options grows with your baby, allowing you to remove the vent when your baby develops beyond, or does not experience, feeding problems. Want The Convenience Of A Nipple-Vented Bottle Without the vent, Options provides a feeding experience similar to most nipple-vented bottles. This nipple venting creates a controlled flow, offering babies an easy and convenient way to feed at their own pace. Dr. Brown's Options bottle is part of a complete family of products that grows with your baby, including bottle accessories, breastfeeding products, pacifiers and teethers, cups and solid feeding innovations, and healthy wipes. At Dr. Brown's, all we do is infant feeding and every day we strive to build on our expertise and heavy focus on research and development to deliver the reliable products that have made us a proven favorite with moms and dads. This means we invest as much time as necessary to create quality products with distinctive health-related benefits that help your little ones feed happy. Color: Clear. Gender: Unisex.