I used this brightening shampoo, conditioner, and powder to lighten the color of my brunette hair. My hair is naturally dark blonde but I had been dying my hair DARK brown for a while. I wanted to go back to my natural color so I used this between lightenings with my hairdresser to speed up the color fade process. She was surprised to see how much lighter my hair was when I came in! I have since used it as a clarifying system once a month. I don’t think it does a lot on my natural blonde hair in terms of brightening but it does do a good job of removing build up while keeping my hair really soft and shiny. I’ll often use this to get my hair to its baseline before doing a purple hydrating hair mask too. The only con is that it doesn’t help with hair frizziness at all and it’s not super hydrating for dry highlighted hair. That’s why it’s not my daily shampoo/condjtioner

Actually really enjoyed this product, despite hesitations after trying a previous product and being disappointed ([product:dphue-apple-cider-vinegar-hair-rinse]). Noticeably cooler tones hair after use and time can be adjusted for more impact.

OBSESSED freakin AMAZING for blonde hair!!! Makes my hair look freshly bleached, I don’t even have to tone in between highlights with this! The smell is not the best, but I dont even care because it works so well without drying my blonde out. #dphue #blondehair