Downy is my go-to brand of liquid fabric softener, I've used it for many years! I love how soft it leaves my clothes and it leaves a nice scent that lasts. While I normally have the April Fresh scent as I purchase softener in bulk, I smelled Lavender Serenity and it smells amazing and lasts a good couple weeks after washing clothes! As with all Downy, it's readily available in a variety of scents at all major retailers and online. The price is good for the quality of the product and how well it works. There are many sales on it weekly in stores as well as coupons in newspapers and online.