This softens my loads of laundry so well. The concentrated forumula never leaves residue on towels or the inside of the washer and the soft scent" is just amazing! Recently I did laundry and folded it on my bed, then left for almost 4 weeks for a vacation. When I got back I assumed i would need to rewash the clothes because they were just sitting out, but as I unfolded, everything STILL smelled amazing! I cant find this scent in stores so I buy online, but I really really hope that down offers it in stores soon.